Communication and Crisis Management

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Communication and Crisis Management

Who should attend

Executives or managers from airports, airlines and other aviation-related organisations who are responsible for contingency planning, risk, disruption, crisis or operational management functions

AVOM6510 MATF Approved Course
06/09/2024 - 08/09/2024 (3 days) English
HKD12,800 HKIAA
HKIAA
Application Deadline:
25/08/2023
Communication and Crisis Management

This module aims to raise participants’ awareness of the global threats and aviation risk landscape faced by the airport transport sector, particularly airlines and airport operators in the 21st Century. It also facilitates participants to develop essential skills and knowledge to assess and manage the subsequent risks of aircraft incidents and accidents resulting in severe casualties and disruptions to air transport services. Participants could also assess the effectiveness of an organisation’s emergency response plans in response to risks and threats it faces in the 21st Century aviation environment.

 

Learning outcomes:

  • Critically analyse the roles and responsibilities of major stakeholders in their crisis management of aircraft incidents and accidents
  • Evaluate aircraft accident response infrastructure and follow up actions to restore the reputation of involved organisations
  • Evaluate the roles of media and social media in accidents and the importance of a crisis communications plan
  • Appraise the importance of aviation companies' contingency plan in handling accident and its consequences of not handling the crisis properly
  • Relate preventative measures in the air transport sector to global aviation safety

 

This course is one of the modules of Advanced Master in Air Transport Management and allows participants to take the module separately.

MATF-approved Programme

Eligible applicants may apply for refund of 80% of fees after completing this approved course, subject to a maximum of HKD30,000, under the Professional Training and Examination Refund Scheme (ProTERS) of Maritime and Aviation Training Fund (MATF).  For details, please refer to the MATF session or http://www.matf.gov.hk